Reached a plateau in your business? Why you need a Scale Up Strategist
05 Sep Reached a plateau in your business? Why you need a Scale Up Strategist
If you want to go quickly, go alone. If you want to go far, go together. (African Proverb)
What got you here, won’t get you there
Whatever your experience level and whatever the success you have enjoyed in your business to date, there is a natural limit to what you can achieve before you need to seek outside help. Many businesses plateau and even decline because they reach the peak of their leader’s capabilities and can proceed no further without adapting how they operate.
Marshall Goldsmith said it best, “What got you here won’t get you there.”
There is a world of choice when it comes to hiring an advisor, mentor or business coach to help you take the next step in your business. Making the right choice will significantly increase your chances of successfully achieving change that is both profitable and sustainable.
Generalist or Specialist?
We know that scaling a business generates profitable sustainable growth. This involves growing your revenue whilst minimising the increase in your costs (see our article on scaling vs growth). A Scale-Up Strategist is a specialist in scaling up a business by focusing on 5 core elements of the business;
Strategy - Create a truly differentiating strategy.
Cash - Ensure there is plenty of cash available to fund growth.
Add - Acquire more clients and grow your team as you scale.
Leadership - Get the best from your current leadership and find the future stars.
Execution - Drive flawless execution.
Whilst this is simple to articulate it is not easy to implement. A Scale-Up Strategist is a specialist who combines the knowledge, skills and experience to guide you through this process.
What expertise should you look for?
There are 4 core areas of expertise that a Scale-Up Strategist brings to the conversation.
- They have proven methods that have been successfully used to help companies scale up.
- These methods are combined with the experience of working with companies of different sizes and in a range of sectors.
- Their experience and credibility allow them to help you hold yourself to account for taking the actions you need to achieve your goals.
- When you encounter challenges they will be able to help you navigate them with insight and unbiased advice.
Scaling a business is not easy, but working with a specialist can significantly increase your chances of success. If you want to scale up your business, you need a Scale-Up Strategist.