What is a Scale Up Strategist?

What is a Scale Up Strategist?

An experienced professional who helps business to scale up, using proven methods.

Most businesses are built for growth, not for scaling.  Most advisors, mentors and business coaches focus on growing your business, not scaling it.  So what is the difference between growing and scaling?

Growth focuses on increasing revenue with the current business model which means your cost base rises in line with your revenues.  Growth is good, but this will increase your working capital needs which requires cash.  Poor cash flow is one of the primary reasons for businesses failing.

Scaling focuses on increasing revenue by adapting the business model to keeping your cost base as low as possible,  maximise profit. This increase in margin can be substantial.

So what is the fundamental difference between growing and scaling?  Scaling is ​profitable and sustainable growth. If scaling is so much better for your business, then why do so few businesses successfully scale and why do so few business coaches specialise in helping you to scale?  Scaling is a simple concept, but not necessarily easy to do.

It requires a specific approach and skill set to successfully scale a business.  If you are looking for an advisor, mentor or coach to help you to scale your business you will need to find one that combines strong coaching skills with  world experience and a proven track record of success. You need a specialist.

To scale your business you need to develop 5 interrelated elements of your business to create the platform on which you can scale.
As Scale Up Strategists we have the 5 elements as;

Strategy - We help you to create a truly differentiating strategy for operating in your marketplace, a strategy that enables you to align and inspire all of your stakeholders and provide people with a compelling reason to become your customers.

Cash - Even though scaling is more cash efficient than growing, you will need cash.  Putting in place the other element of the platform will make it much easier to find the funding you require.

Adding - Your need to develop an infrastructure that allows you to acquire new customers at the rate that will allow you to scale in a cost efficient manner.  This needs to be backed by a delivery infrastructure that not only scales cost efficiently, but also maintain a consistently high quality customer experience.

Leadership - As your business scales you will need to keep an increasingly large number of stakeholders aligned to deliver to your staff and your customers.  You will need to develop the leadership and communication skills required to keep everyone motivated and pulling in the same direction.

Execution - Creating the drumbeat that drives the business and ensures that everyone not only knows what they need to do, but they do it in a manner that maintains the quality of the customer experience.

Looking across these 5 elements, understanding how you need to develop the business to deliver the strategy and putting the plans in place to make this happen is critical to successfully scaling.  Having the discipline to execute against these plans, delivering on your promise to your staff and customers and holding yourself to account is how you realise the potential.

A Scale Up Strategist combines the knowledge, skills and experience to guide you through this process.

Jon Kandiah
Jon Kandiah
jon@scaleupstrategist.co.uk

Having spent 25 years in senior executive leadership roles, transforming large-scale businesses such as EE, T Mobile, Orange and Virgin Mobile (which achieved £500m revenue in 5 years and a £850m flotation); I have developed a range of tried-and-tested strategies, coaching and mentoring techniques that will equip your business and team with the skills necessary to scale up.